01 / 12
Enquirer Consulting Group / Prepared for 888 Africa
August 2026

Six markets in.
The next six are a commercial build.

You were in a conversation with our magazine side about a front cover and it went quiet on our side. This is the other half of the group, and the reason it may still be worth fifteen minutes.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Africa is not one market. It is fifty four sales jobs.

01
Every country brings its own license, its own payment rails, its own media owners and its own set of partners who have to be found, contacted and signed.
02
The player side is won with brand and product. The market side is won with signatures, and signatures come from named people at named companies.
03
Entering a country is the same commercial groundwork repeated: identify the operators, providers, aggregators and media in that market, reach the person who decides, and open a conversation.
04
At most operators that work sits with the two or three people who can least afford the calendar time, and it moves at the speed of the next conference.
Prepared for 888 Africa
Where this goes

Where an outbound unit earns its place.

Today
.
At most operators, partner conversations start at events and continue when somebody remembers.
.
Market entry work lands on founders and country leads who are also running the business.
.
The list of payment providers, media owners and agent networks in the next market usually lives in a few heads.
.
The licensing and regulatory calendar across the continent is read as news rather than worked as timing.
In the first weeks and months
+
A named list of the operators, providers, media owners and agent networks in every market on your plan, down to the person who signs.
+
One unit working that list continuously, in market hours, in the language the market answers in.
+
Warm replies handed to your country lead with the context attached, so the first call is not a discovery call.
+
A hand over at four months, so the function stays inside the business rather than with an outside team.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for 888 Africa

An outbound unit built for market entry.

The account map

The licensed operators, payment and mobile money providers, aggregators, media owners and agent networks in each target market, named down to the individual and verified against public licensing and company data.

The outbound engine

Research led messages written for one person at a time, run at volume across email and professional networks, tuned per market rather than translated.

The operator

A trained person who runs the unit day to day, works alongside your team, and stays with you when the engagement ends.

Twelve disciplines sit behind the group. We build the three or four that move your number, not the whole menu.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first: the operators, providers and partners in each market, verified against public licensing and company data before a single message goes out.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a market entry business

Country seven should cost less work than country six.

01

Repeatable by design

The build is a template you re-point at the next market. The research, the messaging and the reporting carry over, so each new country starts further along than the last.

02

Local before headcount

The unit can work a market before you hire into it, so you learn whether the partners and the appetite are there before the office is.

03

You own it at the end

Four months in market, then the playbook, the tooling, the dashboards and the operator are yours. Nobody sits permanently in the middle of your partner relationships.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
+
Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and Matthew will work around you, whichever market you are in that week.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for 888 Africa.